Call free 0808 8020 133

Helpline Transfers

Helpline Transfers: How They Can Assist Your Team

We can arrange a dedicated phone line to allow customer care providers to transfer callers straight to a National Gambling Helpline adviser for specialist help and support.

Frictionless support for at-risk and high-risk customers

If you deliver customer care and support to people experiencing negative impacts from their own gambling, or a loved one’s gambling, your team can arrange a dedicated phone line to transfer callers straight to the National Gambling Helpline for help and support.

Why GamCare?

GamCare and the National Gambling Helpline have been running for over 25 years, and our Helpline Advisers are experts at giving both practical and emotional support for gambling harms. The Helpline operates across the UK and is available 24/7, 365 days of the year, so whenever someone wants to talk about how gambling is affecting them, an Adviser is there to listen.

Why transfer?

Customers benefit from a smooth transfer to the services they need at the time they ask for help, meaning they can capitalise on the motivation to make a change. There’s no need to hang up and redial, remember another number, or tell their story again to someone new.

Your organisation will better understand the impact of your intervention thanks to high-level outcomes reporting provided by GamCare, along with data on how many calls have been transferred to us, and feedback on the process.

GamCare benefits as we receive more referrals and are better able to reach people who need our services.

We charge commercial businesses an annual licence fee to administer the service. Charities and not-for-profits can access the service free of charge.

New Customer Interaction Guidance for Remote Operators

Signing up to our Helpline Transfer Service ensures that remote gambling operators are compliant with new UK Gambling Commission (UKGC) Customer Interaction Guidance.

Three steps to sign up


Complete test calls to the Helpline, ensuring transferred calls are received successfully by our system without disconnecting.


Your staff review our video and guide on how to conduct safe and appropriate transfers, building their confidence in the process. You also include key information about the service in your internal procedures.


Start transferring at-risk callers to the Helpline so they can get the support they need.


Enquire today!

Fill out our enquiry form on the Safer Gambling Standard website and we will be in touch shortly to discuss.


“I wouldn’t be here today if it wasn’t for GamCare – I urge anyone gambling compulsively to reach out for the help they need, before you reach a crisis point. GamCare provide excellent support for gamblers and their families, without passing any judgement.” - Linda

Share this page

We are available 24 hours a day, every day of the year. You can also contact us for free on 0808 80 20 133. If you would like to find out more about the service before you start, including information on confidentiality, please click below. Call recordings and chat transcripts are saved for 28 days for quality assurance.

Find out more