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KnowNow – Social Responsibility for Gambling Operators

18th December 2017

Thinking about why discussions about social responsibility with gambling operators are so important.

GamCare Responsible Gambling Officer, Daniel Reilly, will be contributing to the panel discussions at the KnowNow Ltd event 'Social Responsibility for Gambling Operators' in January.

This event centres around a better understanding of gambling compulsion or addiction, giving operators insight so that they can better design and implement social responsibility programmes which benefit their customers, and can help to prevent gambling-related harm.

Importantly, the event aims to help operators understand how to integrate social responsibility programmes across all channels and departments, so that they go above and beyond what is required by law.

The Gambling Commission has previously warned that the pace of change to protect consumers has been too slow. As Chairman Bill Moyes stated at the recent Raising Standards Conference: “Public concern about gambling is increasing – about the scale of problem gambling, about advertising, about the potential impact on children and the vulnerable.”

This is something the Commission has urged the gambling industry to address – if they wish to safeguard their business, they need to safeguard their customers.

Put simply, operators must demonstrate that their focus is on their customers above all else. The Commission expects operators to intervene to make play safe and to protect consumers at risk, and they have promised tougher and broader sanctions on operators who fail to treat customers fairly and make gambling safe.

We know that for many, gambling is an enjoyable leisure activity, however for some it is a serious problem which can lead to devastation. The discussions at this upcoming event will provide an insight into how operators can better protect their customers and will aim to create positive action with a positive impact.

For more information about GamCare’s current survey about player protection measures, click here.